sand makers
”To eat Hershey, for me, is like eating sand,” said Jan Goddaert, the corporate marketing director for Cote d’Or. ”but to Americans, it’s good chocolate”.
Here we are, almost a quarter century later and nothing has changed. Well, that’s not true actually. Philip Morris owns Cote d’Or (through Kraft) and edible sand is finally coming to Europe!
But to be honest (for once), someone must be doing something right because Cote d’Or still rocks the hell out of that piece of crap they have the guts to call chocolate at Hershey’s. Go here for more.